Description of Service
This is a web analytics service. With this, the user can measure the advertising return on investment "ROI" as well as track user behavior with flash, video, websites and applications.
Processing Company
Google Ireland Limited
Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Collected
- Click path
- Date and time of visit
- Device information
- Location information
- IP address
- Pages visited
- Referrer URL
- Browser information
- Hostname
- Browser language
- Browser type
- Screen resolution
- Interaction data
- User behaviour
- Visited URL
- Cookie ID
- Device operating system
Legal Basis
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
European Union
Retention Period
The Retention Period depends on the type of the saved data. Each user can choose how long Google Analytics retains data before automatically deleting it.
Transfer to Third Countries
- Singapore
- Chile
- Taiwan
- United States of America
Data Recipients
Google Ireland Limited, Alphabet Inc., Google LLC
Storage Information
Maximum age of cookie storage: 731 days
